Zink just completed the VFX on the latest #FeelLoveUseHate campaign film that showcases Kohli’s unwavering grit that allows him to stay calm in the presence of this storm of emotions and concentrate on what matters most – his game.
The #FeelLoveUseHate campaign celebrates Kohli’s unabashed flamboyance and passion for the game. The campaign was launched on digital media in the midst of the ongoing T20 World Cup, and was supported across social media by Kohli and the adidas cricket handles along with our roster of athletes which include Kevin Pietersen, Chris Gayle, Rohit Sharma and Unmukt Chand.
The film directed by Amit Gupta and vfx produced by Saif Azmi uses the love and hate that comes his way and turns them into his fuel. With him at its centre, the campaign celebrates the binary of Love and Hate, an athlete’s most powerful catalysts.
Talking about the film Kohli said, “adidas understands sports and athletes like no one else and has a unique perspective on the game. Through this film, they showcase the mental toughness required to be a professional athlete in today’s world and how I personally thrive off the Love & Hate I receive to drive my performance on the field.”