Design / Branding

HOCKEY NIGHT IN CANADA


Hockey Night In Canada Design Frames


Hockey Night in Canada (often abbreviated Hockey Night or HNIC) is a branding used for Canadian television presentations of the National Hockey League. While the name has been used for all NHL broadcasts on CBC Television (regardless of the time of day), Hockey Night in Canada is primarily associated with its Saturday night NHL broadcasts, a practice originating from Saturday NHL broadcasts that began in 1931 on the CNR Radio network and continued on its

successors, and debuting on television beginning in 1952. Initially only airing a single game weekly, the modern interation airs a weekly double-header, with game times normally at 7:00 and 10:00 p.m. (ET). The broadcast features various segments during the intermissions and between games (such as Don Cherry’s Coach’s Corner), as well as pre and post-game coverage of the night’s games. The Hockey Night in Canada brand is owned by the CBC and

was exclusively used by CBC Sports through the end of the 2013–14 NHL season. Beginning in the 2014–15 NHL season, the brand is being licensed to Rogers Communications for Sportsnet-produced Saturday NHL broadcasts airing on CBC Television as well as the Rogers-owned City and Sportsnet networks. Rogers had secured exclusive national multimedia rights to NHL games beginning in 2014-15, and sub-licensed Saturday night and playoff games to CBC.






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