Brand experiences need to be designed to be consumed across all media, by designers who are fluent in all disciplines. This way a brand – by definition a promise of consistent quality – can be experienced consistently across all touch points.
TFO (Télévision française de l’Ontario) is a publicly funded, French language educational television station and media organization serving the Canadian province of Ontario. It is owned by the Ontario French-language Educational Communications Authority, a crown corporation owned by the Government of Ontario and operating as GroupeMédia TFO.
It is one of the few French-language broadcasters in Canada that is headquartered outside of Quebec.The network airs cultural programming, including blocks of French-language children’s programs, along with original series, documentaries, and films.
The TFO on air brand consisted of different pieces.
We worked closely with Lowe Roche to develop a on air visual language that was both inspiring and practical. Combining proven design and development processes the on air branding graphics were created and packaged into templates keeping a microscopic eye on design and functionality.