U GRO Capital addresses capital needs of small businesses by providing customized loan solutions. Scarecrow M&C Saatchi chose a retro-futuristic metaphor to represent the invisible technology behind the U Gro X app.
The film is about a business owner whose factory is at a standstill due to a shortage of funds. He sends an SOS via his cell phone, which is metaphorically represented as a message in a bottle. It is spotted and picked up by the messenger of the U GRO Capital realm, a pelican.
This message passes through a hierarchy – an analyst, represented by an ever-watchful rooster, and an emperor, represented by a sharp-eyed eagle. After due diligence of KYC and other processes by the team of data analyst roosters, the loan is approved.
The approval letter is put in the same bottle and fired through a cannon to quickly reach the business owner’s cell phone. And all this is done in just a few moments. This shows that when a business owner is marooned due to lack of money, U GRO Capital’s GRO X App will give the funds swiftly so that the business owner gets the freedom to run his business non-stop.
https://www.zink.ca/wp-content/uploads/2023/04/UGro_mov01-2.mov
https://www.zink.ca/wp-content/uploads/2023/04/UGro_mov03-2.mov
https://www.zink.ca/wp-content/uploads/2023/04/UGro_mov04-2.mov
Design Development
Client: UGO Capital
Agency: Scarecrow M&C Saatchi
Director: Bosco Bhandarkar
Producer: Vikram Karla – Good Morning Films
Creative Director Zink: Raj DIas
VFX Producer: Jessica Clarke
EP: Rupali Upponi