Zeel a worldwide media brand offering content in 171 countries and having a total viewership of over 1 billion people around the globe. Zeel partnered with Zink to brand their new movie channel with an aim to bring back the seduction of television to audiences.

&Privé featured a hand-curated selection of incredible and interesting cinema covering the full spectrum from award winners to new directors. With this challenge, we set out to create a brand that would break away from conventional styles being traditionally used. We wanted &Privé to envelop the viewer with a design that would embody the viewer with sophistication and elegance with a strong focus on the movies featured on the channel. The channel hit the #1 spot in the category just 5 weeks after it’s launch.