UGRO CAPITAL

U GRO Capital addresses capital needs of small businesses by providing customized loan solutions. Scarecrow M&C Saatchi chose a retro-futuristic metaphor to represent the invisible technology behind the U Gro X app.

The film is about a business owner whose factory is at a standstill due to a shortage of funds. He sends an SOS via his cell phone, which is metaphorically represented as a message in a bottle. It is spotted and picked up by the messenger of the U GRO Capital realm, a pelican.